Design Your Practice

Spring 2019 | Glasgow | Perth | Scottish Borders

Developed by Cultural Enterprise Office, Design Your Practice Is an eight-week course that supports creative freelancers in their careers.   

Becoming a freelancer can be intimidating, whatever your creative industry or practice.  As well as developing creatively, you need to master the essential elements required to run a successful business. From planning and admin to finance, pricing and marketing, this programme helps you to master these aspects with the support of your peers.

About the course

Designed for creatives by creatives, the programme is held in various locations throughout Scotland led by facilitators. These are experienced freelancers from across the creative industries, who’ll share their knowledge, insights and passion. During the dedicated and active learning workshops, you’ll address many different aspects of becoming a freelancer.

DURATION: 8 weeks, with a weekly, 2-hour workshop

COST: £150

Is DYP right for me?

Design Your Practice is for entrepreneurs, freelancers, professionals and creatives of all ages. It’s for those looking to dedicate time to their skills and interests in to a successful career. This programme is a directional guide, rather than a ‘how to’, and the workshops will allow you to map out your own personal goals in an informal and friendly setting.

  • As well as building your confidence, you’ll develop an understanding of key business skills such as marketing, selling, finance, planning, personal branding and pitching.
  • Your weekly sessions will be interactive and visually led. Also included are group exercises, guest speakers and opportunities to have 1-2-1 with the programme facilitators.
  • You’ll receive a range of course materials from presentation slides and business templates. We’ll also invite you to join the Design Your Practice Facebook Group to share your ideas and network with other participants.

Dates and Locations


Monday 29th April 2019
6pm – 8pm
Creative East End, 200 Gallowgate, Glasgow


Tuesday 7th May 2019
6pm – 8pm
AK Bell Library, Perth


DYP Course Outline

Week 1
Getting Started

We’ll kick off by helping you to define your practice, leading you to draw a map of your practice with goal setting included.

Week 2
The Next Steps

Defining your practice – we’ll discuss impact, benefit, ethos and vision to draw out what underpins your business, and what drives the decisions you make.

Week 3

An in-depth customer analysis, and discussion on how to reach your target customers.

Week 4
Marketing & Finance

Putting together a marketing plan, with a provided template.  We’ll also start looking at finance for your business. 

Week 5
Key Financial Terms

A more in-depth look at finance for business and the areas that affect your business.

Week 6

Taking the steps to put your plan together into a cohesive format.

Week 7
Pitch Practice


We’ll get your ready to pitch your business, with a range of methods including role play and pitching to different audiences, with feedback and presentation tips.

Week 8


You’ll present your business and plan to your group.

What our past attendees said

What our past attendees said

DYP has enhanced my artists practice, I am considering options I would not have previously considered. The course has given me x-ray specs in looking at what I do, how I do it and I now have the confidence to look at my creative practice and make changes, confidently. But I still feel supported after having done the course and this is through the one to one advice sessions that CEO offer.

Libby Scott

DYP Perth, 2018

Do you have any questions about DYP?


Meet Our Programme Leaders

Ruth Switalski
Ruth Switalski

Glasgow Facilitator

Ruth Switalski is a Glasgow based Artist, working across sculpture, installation, education, facilitation and curatorial practice.  She studied at Glasgow School of Art, and is also a graduate of the Design Your Practice programme.

Cat Burton
Cat Burton

Perth Facilitator

Cat Burton is a nature and fine art photographer based in Perthshire. With her hobby of photography becoming more of her passion and focus, she spent her free time honing her skills and business ideas, making the switch to full time photographer in 2017.